Reporters’ Roundtable: How to (really) use social media in your business
Some companies get social media, and some don’t. What kind do you work for? Today, we’re discussing the incredible success of the Old Spice YouTube campaign compared to Apple’s top-down over-control of communication around the iPhone 4 antenna problems. Guests are authors Brian Solis of FutureWorks, and Rick Bakas of the St. Supery winery.
(read on…)
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